In surprising mobile app news, Twitter announced that it will be shutting down Vine after a recent 9 percent staff cut (from 3,910 to 3,558). The six second looping-video app emerged in 2013 and was very popular after its release, but growth stagnated in the last few years. According to NPR, Twitter had reported that Vine boasted more than 200 monthly users in the company blog.
Despite being one of the top ten most used apps, Twitter experienced a $103 million loss, which contributed to the company’s decision to scrap the app. Newer video driven apps such as Snapchat, Periscope and even Facebook’s new live function may have resulted in the demise of Vine. Although these other apps are doing well at the moment, Vine’s shut down should serve as a red flag that mobile platforms don’t always last; and that users and employees can be adversely affected by lack of revenue.
However, there is still time for Vine users to access and download videos.
Social Media Stars React To The End of Vine
Twitter is shutting down Vine.
It’s as if millions of voices cried out in terror for exactly 6 seconds and were suddenly silenced.
— James Breakwell (@XplodingUnicorn) October 27, 2016
But I love vine 😩☹️️
— Andrea Russett (@AndreaRussett) October 27, 2016
Since vine is officially dead can we also just conjoin the rest of social media down to 1 app to make life easier?
— Joey Graceffa (@JoeyGraceffa) October 27, 2016
Can’t believe Vine is shutting down… Vine is what started my career of social media and it’s a shame it’ll be gone.
— Corey Scherer (@ItsCoreyScherer) October 27, 2016
A Glance At Vine Statistics
According to Statista, nearly half of the most followed Vine users weren’t active in 2016. This may have been the first warning sign of the app’s downfall.
According to ExpandedRamblings.com, Vine had an average of 200 million monthly mobile users, while Facebook had 1.57 billion, Snapchat with 150 million and Periscope (also owned by Twitter) with 10 million.